Willerby Launches New Park Homes & Lodges to Shake Up the Market

Meeting Demand for Affordable, Energy-Efficient Living

Leading holiday home and park home manufacturer Willerby has unveiled two new models designed to make residential park living more accessible, cost-effective, and energy-efficient.

The launch of the New Forest park home and the Boston lodge at Scotland’s largest caravan and holiday home show signals a strategic shift towards affordable, high-quality alternatives to second-hand park homes.

With rising demand for modern, energy-efficient living spaces, Willerby’s latest offerings provide a solution to one of the biggest market challenges: affordability without compromise.

Lodges Get a Refresh: Enter the Boston

Willerby also introduced the Boston, a spacious entry-level lodge designed to bring lodge living to more customers. With a focus on modern aesthetics and practicality, the Boston features:
✔ Optimised space in kitchen and bedroom areas
✔ Stylish interiors with a contemporary colour palette of khaki, grey, and dark oak
✔ Low-maintenance materials for durability and long-term appeal

The Boston is available in two-bedroom and three-bedroom layouts, ensuring flexibility for both couples and families seeking a luxury lodge experience at a competitive price point.

For caravan parks, holiday resorts, and developers who want to attract more lodge buyers, the Boston offers a new way to buy a lodge. It gives consumers a high-quality experience at a low price.

A Key Market Shift for Residential Park Homes

One of the biggest takeaways from Willerby’s announcement is how consumer demand is shaping the future of park home design.

A government survey found that over half of all park home owners bought used homes because they were cheap. But many later had to pay a lot of money to fix them up.

With the New Forest, Willerby has identified a gap in the market: buyers looking for affordable, ready-to-move-in homes without the hassle and expense of renovations.

Manufactured to BS 3632 (2023) British Standard regulations, the New Forest park home offers:
✅ Lower running costs thanks to superior thermal efficiency
✅ Minimal maintenance with high-grade steel roofing and easy-clean cladding
✅ Modern, stylish interiors without the need for costly refurbishments

For park home site operators and residential developers, this shift towards affordable, high-quality new builds is a signal to rethink their offerings. A growing group of buyers are choosing cost, energy efficiency, and ease of ownership. Adapting to this trend could lead to new revenue opportunities.

Why This Matters to Caravan and Motorhome Manufacturers

Willerby’s latest move highlights three key trends that manufacturers, dealers, and park operators can’t ignore:

1️⃣ New buyers prioritise value over price alone – While affordability is key, buyers are looking for turnkey solutions that don’t require additional investment in refurbishments.

2️⃣ Energy efficiency is becoming a big selling point. As energy costs go up, buyers are looking for properties that are cheaper to run. Manufacturers who emphasise thermal efficiency and sustainability will have a strong competitive advantage.

3️⃣ The entry-level market is evolving – More buyers are willing to invest in brand-new homes and lodges if they can get modern, stylish, and low-maintenance options.

For businesses in the caravan, motorhome, and holiday home sectors, the success of these new models could signal a wider shift towards affordability-driven, high-quality alternatives.

Final Thoughts: Opportunity for Growth

The launch of the New Forest and Boston models reinforces a major industry shift: customers want affordable, energy-efficient, low-maintenance homes without sacrificing style and quality.

For manufacturers, site operators, and dealers, this presents a clear opportunity—investing in modern, regulation-compliant designs could attract a new wave of buyers who would otherwise turn to second-hand models.

With consumer demand shaping the future of the industry, those who adapt to these trends stand to gain a competitive edge in 2024 and beyond.

📢 What do you think about Willerby’s latest models? Will this change the landscape for residential park homes and lodges? Let us know on WhatsApp!