About Us: The Adventure Business Update

Meet the Team Behind The Adventure Business Update

Lynne Cullen

digital Marketing & Print Specialist

John Sootheran

content creator & strategist

Will Hawkins

Founder, Digital Business

Lynne’s journey into SEO and content marketing began after more than two decades in traditional sales and marketing roles. She realised how influential the digital world had become, and redirected her career, learning new skills in content marketing, SEO and professional blogging.

Lynne uses her 23+ years of experience working with customers to solve real-world problems. She helps outdoor leisure businesses get the right people to visit their websites, through her deep insight into the power of keyword research, HTML and CSS, along with content frameworks, SEO analysis and social media strategy.

Lynne is deeply committed to her clients’ success and believes in delivering practical, results-oriented solutions. Her approach is grounded in problem-solving and building long-term relationships, making her a key member of The Adventure Business Update team.

John brings a wealth of experience as a media and marketing professional who's worked with some of Europe’s largest brands. Specialising in content creation, editorial strategies, and brand evolution, John has achieved measurable success in various sectors, including outdoor leisure, automotive, and fleet.

His ability to collaborate with top-tier content creators and SEO experts allows him to deliver exceptional, cost-effective solutions for clients. John’s work spans a wide range of markets, and he's collaborated with high-profile brands such as Future Plc, Bauer Media, Morgan Motor Company, and Asda.

John’s creative flair and strategic thinking are essential to the success of The Adventure Business Update, helping us provide fresh, innovative insights tailored to the outdoor leisure industry.

Will is the driving force behind The Adventure Business Update. With a rich background in digital marketing, content strategy, and online business development, Will has spent years helping companies in the outdoor leisure and healthcare industries increase their profits and enhance their reputations.

After learning his skills at Microsoft's content development and delivery group and working with special search engine companies, Will started Digital Business. The company focuses on SEO, local SEO, traditional marketing, and database reactivation.

Under his leadership, Digital Business has helped outdoor and healthcare brands expand their online presence, achieve significant increases in website traffic, and connect with the right audience.

Will’s vast experience and passion for the outdoors make him an invaluable asset to anyone looking to build their brand in this niche.

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Why Subscribe to The Adventure Business Update?

Our newsletter is designed to help marketing managers, directors, and business owners in the outdoor leisure sector stay ahead of the curve. Each issue brings:

• Exclusive market insights: Stay informed on the latest trends shaping the outdoor leisure market.

• Actionable strategies: Get practical advice on growing your brand, increasing website traffic, and converting visitors into customers.

• Success stories: Learn from companies leading the way in outdoor leisure and adventure tourism.

We don’t just share information; we deliver real-world strategies you can implement to see measurable results. Whether you’re looking to expand your digital presence, beat your competitors or stay on top of emerging industry trends, The Adventure Business Update is your go-to resource for growth and innovation.

Join the Adventure!

Ready to take your business to the next level? Sign up for The Adventure Business Update and get exclusive insights, actionable strategies, and industry-leading advice delivered straight to your inbox.

We’re excited to help you grow, innovate, and succeed in the outdoor leisure market.