Trigano Starts 2026 Strong — But This Isn’t a Demand Boom Story

Trigano has opened fiscal 2026 with first-quarter sales up 8.3% to €833.4m, driven primarily by a controlled ramp-up in motorhome production and deliberate restocking across dealer networks.

On the surface, this looks like a straightforward growth update. Look closer, and it’s something more instructive for the outdoor leisure vehicle market.

This is not about runaway consumer demand. It’s about supply discipline, inventory normalisation, and manufacturers regaining control of the market rhythm.

Here's the break down.

What Actually Drove the Growth

Motorhomes: Production Catching Up With Reality

Motorhome and caravan sales reached €759.6m, up 6.4% on a like-for-like basis. The key detail isn’t the headline number — it’s how Trigano achieved it.

• Motorhome production was gradually ramped up to align with distributor needs

• Deliveries to dealer networks rose by around 10%, supported by a strong order book

• Retail sales through Trigano’s integrated distribution network dipped slightly, due to fewer end-of-series clearance vehicles

Translation: fewer fire-sale discounts, tighter stock control, healthier margins.

That difference matters.

Accessories: A Useful Reality Check

Leisure vehicle accessories fell 4.1%, which Trigano openly attributes to seasonality.

This reinforces a wider point: big-ticket vehicles are moving before discretionary add-ons. Consumers are committing to ownership, but still pacing secondary spend.

What This Means for the Outdoor Leisure Vehicle Market

Expect 2026 to look different from the last few years:

• More predictable lead times, but fewer bargain-basement deals

• Better alignment between production and retail demand, especially in motorhomes

• Increased importance of range clarity and spec differentiation, as buyers face fewer “end-of-line” temptations

Trigano has also confirmed it will continue ramping production through Q2 and Q3, backed by a solid order book and no active destocking by dealers. That’s a confidence signal — but a cautious one.

Caravans: Restocking, Not a Sudden Consumer Surge

Caravan sales rose 13.4% like-for-like, largely due to:

• An easier comparison against a weaker prior year

• Necessary restocking after earlier inventory drawdowns

This is distributors rebuilding baseline stock, not a spike in first-time buyers.

Why This Matters for the Industry

Trigano’s update sends three clear signals to the wider market:

1. The destocking phase is over Dealer networks are no longer clearing aggressively. Production planning is becoming proactive again, not reactive.

2. Pricing power is quietly returning Scarcer clearance stock means manufacturers and dealers can protect residual values and margin integrity.

3. Operational discipline beats hype Trigano isn’t chasing volume for its own sake. It’s scaling output in line with confirmed distributor demand — a materially healthier model than pre-2020 overproduction.

This is the industry stabilising, not overheating.

The Consumer Impact: Fewer Discounts, Better Choices

For buyers, this shift cuts both ways:

The upside

• More consistent availability across core models

• Better build scheduling and fewer last-minute substitutions

• Improved long-term residual values

The trade-off

• Fewer clearance bargains

• Less leverage for price-driven negotiations

• A greater need to choose the right spec early, not wait for deals

Consumers who research earlier will win. Those waiting for “show bargains” may not.

The Bigger Takeaway

Trigano isn’t celebrating demand — it’s demonstrating control.

Strong cash reserves, continued expansion of its Libertium integrated distribution network, and a willingness to adjust production if sentiment shifts all point to a manufacturer playing a longer game.

For the outdoor leisure vehicle market, that’s good news. For dealers relying on discounting as a sales strategy, it’s a warning.

The market is maturing again. And discipline, not volume, is becoming the competitive edge.