Thetford Leads Sustainability Charge with Focus on Longevity and Upgrades

Thetford, a global leader in mobile sanitation systems, has announced a new sustainability campaign that flips the script on how the outdoor leisure industry thinks about eco-friendly innovation.

Instead of only focusing on recycling or energy efficiency, Thetford's latest initiative shows the importance of durability, repairability, and product lifespan. It starts with its long-trusted cassette toilet range.

Why It Matters for the Industry

In an era where “sustainability” is often a buzzword, Thetford is offering a practical path forward for OEMs, dealers, and aftermarket suppliers in the touring caravan and motorhome sectors. Their message is clear: the greenest product is the one that lasts the longest.

With spare parts available for up to 10 years and practical upgrade kits like the Fresh-up Set and Twusch porcelain inlay, Thetford is giving both trade and consumers affordable tools to extend product life, reduce landfill waste, and improve customer satisfaction.

Impact on UK Outdoor Leisure Vehicle Dealers

For UK dealers, this shift represents:

• 🔧 Increased revenue from high-margin upgrades and spares

• ♻️ Stronger positioning in a sustainability-conscious market

• 💬 New sales conversations with customers focused on longevity over replacement

Dealers now have the chance to sell a solution, not just a cassette toilet. Products like the Twusch inlay, which restores worn toilet bowls with a premium, easy-clean finish, can be added during annual servicing or bundled into new or used van sales.

What This Means for Consumers

• ✅ Longer-lasting products with fewer replacements

• 🛠️ Easy-to-install solutions that keep toilets fresh and functioning

• 💷 Better value over time, especially when buying second-hand leisure vehicles

With Thetford’s upgrade kits, customers don’t need to replace an entire toilet just to fix cosmetic or wear-and-tear issues. It’s a cost-effective, eco-friendly solution that feels like a brand-new install.

Campaign Launch & Resources

Thetford’s consumer-focused awareness campaign kicks off in April 2025, aiming to educate owners of caravans and motorhomes on how to extend the lifespan of their sanitation systems.

🔗 Learn more at www.thetford.com

📺 Watch the video on water efficiency below:

Why This Matters Now

As sustainability regulations tighten and consumer preferences shift toward more responsible purchases, Thetford is showing the industry that “durability is the new green.”

Dealers, take note: this is more than a product update - it’s a new conversation to have with your customers, and a way to stand out in a crowded marketplace.