Looking to boost your motorhome dealership's online presence? Let's dive into what's working for the most visible websites in the industry.

Here's something crucial: ranking first on Google typically gets you about 33% of all clicks for that search term.

Each position below gets roughly a third of the clicks of the position above it. With 49,500 monthly searches for "motorhomes for sale" in the UK, here's what this means in real visitor numbers:

If you'd like expert help with growing your online sales, get in touch with us. No pressure. We'd be delighted to see if we can help with our digital marketing expertise. Contact us here!

Why Position Matters

The Real Cost: PPC vs SEO for Motorhome Dealers

Let's talk about money for a moment. While SEO is a long-term game, there's another way to get to the top of Google: pay-per-click (PPC) advertising.

The Numbers

Here's the raw numbers:

• "Motorhomes for sale" gets 49,500 searches monthly

• Average cost per click: £0.12

• Potential monthly ad spend: £5,940 (if you capture every click)

That's nearly £71,280 a year - just for one keyword!

The Reality Check

But here's the reality check:

• Most dealerships can't afford £6K monthly for a single keyword

• You're competing with big players like AutoTrader, who have deep pockets

• The moment you stop paying, your visibility disappears

• Cost per click often increases during peak seasons

• You need to bid on multiple keywords to capture all potential customers
  

The SEO Advantage

Why SEO Makes More Sense:

• One-time investment in content continues to work for years

• Organic listings get more trust from buyers

• Cost per lead decreases over time

• You build lasting authority in the market

• Content helps customers at every stage of their buying journey
  

The Hybrid Approach

Smart Strategy: Consider using both:

• Start with targeted PPC for immediate leads

• Invest in SEO for long-term success

• Use PPC data to inform your SEO strategy

• Gradually reduce PPC spend as organic rankings improve

• Keep some PPC budget for high-intent keywords and peak seasons
  

The Bottom Line

While PPC can get you quick wins, it's like renting visibility. SEO is like buying it - it costs more up front but pays dividends for years to come.

First, let's recognise the Giants. AutoTrader and eBay dominate the top spots - but don't let that discourage you. These platforms sell everything from supercars to spare parts, giving them naturally high authority.

What's interesting is how specialist dealers like Marquis Leisure are competing effectively alongside them.

Here's what the data tells us:

• Domain Authority Matters: AutoTrader (82) and eBay (89) have incredible domain authority scores. But here's the good news - Marquis Leisure ranks third with a score of just 36. This proves you don't need massive domain authority to compete.

• The Backlink Story: Yes, AutoTrader has 2.7 million backlinks. That's huge. But remember - most of these come from their entire vehicle marketplace, not just motorhomes. Specialist dealers like Marquis Leisure rank well with far fewer backlinks (16,673), showing quality often beats quantity.

• Traffic Isn't Everything: AutoTrader gets almost 16 million visitors each month to their entire site. But special motorhome dealers are competing for the right kind of traffic. Their focus on motorhome-specific content helps them stay relevant to searchers.

What Does This Mean for Your Business?

You don't need to be AutoTrader to succeed. The data shows specialist motorhome dealers can compete effectively by:

• Building authority in their specific niche

• Creating detailed, motorhome-focused content

• Earning quality backlinks from relevant industry sources

• Maintaining fresh, updated listings

• Providing expert motorhome knowledge

The key takeaway?

While the big marketplaces have their advantages, there's plenty of room for specialist dealers to shine. Focus on your expertise, create quality content, and build relationships within the motorhome community.

Want to know how to put this into action for your dealership? Message us in WhatsApp or get in touch to discuss your specific challenges.

Your 12-Month Motorhome Dealership SEO Game Plan

This means AutoTrader, in position one, receives over 16,000 visitors monthly just from this single keyword. That's a lot of potential customers viewing their motorhome listings!

Now, let's look at who's ranking and why...

What Can We Learn From the Top-Ranking Motorhome Websites in the UK?

Getting Your Motorhome Dealership to Page One

Why This Guide?

If you're on page six of Google but have good domain authority, you're sitting on untapped potential. This guide will help you climb those rankings and get more leads for your dealership.

Month 1–3: Getting Your House in Order

Content Audit & Creation

• Look at what top 10 sites are writing about

• Fill your content gaps with:

• Detailed buying guides

• Maintenance tips

• Price guides

• Expert advice pieces

• Keep it real - write for your customers, not search engines

Technical Fixes (Get Help If Needed)

• Speed up your website (aim for three seconds or less to load)

• Make sure it works perfectly on mobile

• Add proper labels for your motorhome listings (called schema markup)

• Fix any broken links or pages

Make Your Site More User-Friendly

• Clear navigation

• Easy-to-use search filters

• High-quality photos

• Clear pricing

• Simple enquiry forms

• Customer reviews

Link Building (Your Priority)

• Get featured in motorhome magazines

• Write for camping blogs

• Connect with travel websites

• Share your expert knowledge with journalists

• Build relationships with motorhome influencers

Months 4–6: Building Your Authority

Local Success

• Create pages for each area you serve

• Get your Google Business Profile spot on

• Encourage customer reviews

• Get listed in local business directories

• Write content about local motorhome spots and routes

Months 7-9: Keeping Things Fresh

Regular Updates

• Weekly blog posts about motorhome life

• Monthly market updates

• New stock listings

• Seasonal buying guides

• Customer stories

Track What Works

• Watch your Google rankings weekly

• Watch website visitors

• Track enquiry forms

• Note which content gets shared most

Months 10-12: Fine-Tuning

Keep Building

• Keep Building

• More quality backlinks

• Fresh content

• New customer reviews

• Updated listings

• Market reports

What to Expect

• Small improvements: 1-2 months

• Noticeable changes: 3-4 months

• Page one potential: 6-12 months

Top Tips for Success

1. Be patient - SEO takes time

2. Stay consistent

3. Focus on quality over quantity

4. Keep your content fresh

5. Always put your customers first

Monthly Checklist

1. Add new content

2. Update listings

3. Check site speed

4. Build new links

5. Get new reviews

6. Check rankings

7. Review analytics

Need Help?

This is a DIY guide, but sometimes you need an expert. Consider getting help with:

1. Technical SEO fixes

2. Content creation

3. Link building

4. Analytics setup

Remember: Even small improvements can mean big changes in visitors and leads. Start with what you can manage and build from there.

Good luck with your SEO journey!