Bridgerton Isn’t Just Entertainment — It’s Actively Changing How Brits Travel

GetYourGuide’s latest UK consumer research lands at an inconvenient moment for anyone who still thinks TV-led travel is a niche trend.

According to its survey of British travellers, 8 in 10 Brits have visited — or want to visit — places they’ve seen in films, TV series or books. Half have already done it. Among 25–34-year-olds, nearly two-thirds have travelled specifically because something appeared on screen.

That matters. Because it reframes travel demand as story-led, not destination-led.

And with Bridgerton’s fourth season now live, interest in its filming locations has surged — sharply and immediately.

This isn’t passive inspiration. It’s intent.

What the GetYourGuide Data Is Really Telling the Industry

Look past the headline percentages and three patterns stand out:

1. Set-jetting is now mainstream behaviour Four in ten British millennials say they’ve visited screen locations multiple times. This isn’t a one-off “fan trip”. It’s repeatable demand.
   

2. Younger travellers are leading, not dabbling Two-thirds of 25–34 year olds have already acted on screen inspiration. These are prime hire, rental and first-time buyer demographics.
   

3. Specificity beats scale More than a quarter of respondents want to visit the exact spot they saw on screen — not just the city, not just the region. Precision matters.

That level of intent doesn’t sit comfortably with fixed itineraries or rigid travel formats.

The Overlooked Opportunity for the UK Outdoor Leisure Vehicle Market

Here’s the connection most people are missing.

Set-jetting trips don’t behave like traditional holidays:

• Travellers want flexibility to chase specific scenes

• They want to link multiple locations in one trip

• They want control over timing, crowds and dwell time

That’s a natural fit for motorhomes, campervans and touring caravans.

A Bridgerton-themed itinerary across Oxfordshire, Bath, Wiltshire and Yorkshire is far easier — and far more appealing — with your accommodation moving with you.

This isn’t about hardcore touring. It’s about access.

What This Means for UK Consumers

For consumers, screen-led travel lowers the psychological barrier to touring:

• You’re not “going caravanning”

• You’re following a story you already care about

• The vehicle becomes a tool, not the headline

That’s why this trend skews younger and first-time friendly. The motivation comes first. The vehicle choice follows.

Why Bridgerton Is a Perfect Case Study for UK Travel

Bridgerton isn’t driving people to far-flung locations. It’s pushing demand into driveable, domestic UK destinations:

• Blenheim Palace, Oxfordshire

• Bath and Wiltshire filming locations

• Hampton Court, Greater London

• Castle Howard, North Yorkshire

These are places that:

• Sit outside major transport hubs

• Reward slow, multi-stop travel

• Encourage route planning rather than point-to-point trips

In other words, they favour how you travel, not just where you stay.

What Dealers and Operators Should Take From This

Here’s the blunt takeaway.

If your marketing still frames outdoor leisure vehicles as lifestyle statements first and experience enablers second, you’re leaving demand on the table.

The smarter play:

• Build content around cultural travel routes

• Align hire and sales messaging with screen-driven demand spikes

• Treat TV and film releases as travel triggers, not entertainment news

Because Bridgerton isn’t the story.

The story is this: Brits are increasingly travelling to step into experiences they’ve already seen — and the most flexible way to do that in the UK runs on four wheels.

That shift is already underway.