5 Regional Hotspots Reshaping UK Touring Caravan Sales
Discover the 5 UK regions reshaping touring caravan sales and how to optimise your inventory and marketing. Act now to capture these lucrative markets!
MARKETING STRATEGYCARAVAN DEALERS
Will Hawkins
3/11/20254 min read


Recent search data reveals clear geographic patterns in the UK touring caravan market. These regional trends offer valuable insights for dealers and manufacturers looking to optimise their marketing strategies and inventory management.
1. Northern Powerhouse
The North of England dominates UK touring caravan search interest, with significant activity across multiple areas:
North East leads with high search volume for sales and dealerships
North West shows strong interest in both new and used models
Northern Ireland shows growing demand, particularly for 4-berth models
North Yorkshire maintains consistent search patterns year-round
For dealers: Focus your digital marketing spend on northern postcodes, with targeted promotions for the most-searched models in each area.
2. Scottish Growth Market
Scotland represents a robust and clear market segment with several key features:
Strong preference for private sales over dealerships
Higher interest in used models compared to UK average
Significant search volume for 4-berth touring caravans
Growing interest in seasonal pitches
For manufacturers: Scottish buyers show price sensitivity but value durability. Highlight weatherproofing features and winter performance in your Scottish marketing campaigns.
Image shows the use of regional keywords used in the UK
Image shows intensity of searches on use of keywords used in northern England and Northern Ireland around touring caravans
3. Welsh Coastal Corridor
Wales shows concentrated search patterns along coastal regions:
North Wales leads with searches for both sales and seasonal pitches
Strong interest in fixed-bed configurations
Higher than average searches for hire options before purchase
Site-specific searches show interest in keeping caravans at permanent locations
For marketers: Create location-specific landing pages targeting Welsh coastal areas with emphasis on local sites and facilities.
4. Yorkshire's Four Corners
Yorkshire stands out with a balanced interest across all its regions:
East Yorkshire shows strong dealership searches
West Yorkshire leads in searches for used models
South Yorkshire shows interest in larger 6-berth options
North Yorkshire focuses on seasonal pitch availability
For business owners: Yorkshire represents an ideal test market for new models due to its diverse buyer interests and balanced urban/rural demographics.
5. Cornwall's Premium Position
Cornwall ranks highest among southern locations with distinctive search patterns:
Searches peak during winter months for summer purchases
Strong interest in both buying and seasonal pitches
Higher than-average searches for premium features
Significant interest in twin-axle models
For dealers: Position premium inventory in Cornwall-targeted campaigns, with emphasis on luxury features and twin-axle options.
Cornwall-related searches and the seasonal intensity relating to touring caravans
Strategic Response for Business Growth
These regional insights reveal practical opportunities:
Adjust inventory distribution to match regional preferences
Create region-specific marketing campaigns addressing local search priorities
Build relationships with sites and parks in high-interest areas
Consider pop-up showrooms during peak search periods in key regions
The data clearly shows that regional preferences significantly impact touring caravan sales. By tailoring your approach to these geographic hotspots, you can more effectively meet customer needs and drive business growth.
This analysis is based on comprehensive search data trends from March 2025.
What Drives Buying Decisions Across Regions
The heat map below reveals compelling patterns in buying priorities across the UK's touring caravan hotspots.
Notice how price sensitivity varies dramatically by region.
Scottish buyers show the highest concern for vehicles under £3,000, while Cornwall shoppers focus far more on premium features than bargain prices.
Fixed bed configurations tell another interesting story. Welsh buyers think this feature is important, so dealers can highlight fixed beds in marketing materials aimed at Welsh buyers.
The 4-berth model dominates everywhere except Cornwall, where buyers are split more evenly between different sizes.
For Northern dealers, the data suggests focusing inventory heavily on 4-berth models with economical price points.
Twin axle interest peaks in Cornwall, correlating with their preference for premium features and less price-sensitive shopping behaviour.
These regional preferences aren't just interesting data points. They're actionable insights that can drive inventory decisions and marketing focus.
Dealers who align their offerings with these regional priorities consistently report stronger sales conversion rates.
Berth Size Preferences Reveal Regional Buying Patterns
The bar chart below shows big differences in caravan berth size popularity between regions. These differences can help you plan your inventory.
While 4-berth models dominate across most regions (representing 35-50% of all searches), regional nuances tell a more strategic story.
Scotland shows the strongest preference for 4-berth models at 50% of searches, making this configuration an essential stock for Scottish dealers.
Cornwall stands out with the highest interest in 2-berth models (30%), significantly above the national average. This reflects the region's higher proportion of couples and weekend travellers, creating a speciality market segment worth targeting.
Yorkshire demonstrates the strongest demand for larger 6-berth family caravans (25%), suggesting dealers in this region should stock good inventory of these larger models.
Wales shows the most balanced distribution across berth sizes, with stronger-than-average interest in 5-berth models (20%). This shows Welsh buyers favour flexibility, creating opportunities for convertible or adaptable caravan designs.
By aligning your inventory mix with these regional preferences, you can reduce carrying costs while improving turnover rates. This is particularly important in today's competitive market conditions.
Do you need help with your digital marketing for your dealership? Get in touch!
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