5 Regional Hotspots Reshaping UK Touring Caravan Sales

Recent search data reveals clear geographic patterns in the UK touring caravan market. These regional trends offer valuable insights for dealers and manufacturers looking to optimise their marketing strategies and inventory management.

1. Northern Powerhouse

The North of England dominates UK touring caravan search interest, with significant activity across multiple areas:

• North East leads with high search volume for sales and dealerships

• North West shows strong interest in both new and used models

• Northern Ireland shows growing demand, particularly for 4-berth models

• North Yorkshire maintains consistent search patterns year-round

For dealers: Focus your digital marketing spend on northern postcodes, with targeted promotions for the most-searched models in each area.

2. Scottish Growth Market

Scotland represents a robust and clear market segment with several key features:

• Strong preference for private sales over dealerships

• Higher interest in used models compared to UK average

• Significant search volume for 4-berth touring caravans

• Growing interest in seasonal pitches

For manufacturers: Scottish buyers show price sensitivity but value durability. Highlight weatherproofing features and winter performance in your Scottish marketing campaigns.

Image shows the use of regional keywords used in the UK

Image shows intensity of searches on use of keywords used in northern England and Northern Ireland around touring caravans

3. Welsh Coastal Corridor

Wales shows concentrated search patterns along coastal regions:

• North Wales leads with searches for both sales and seasonal pitches

• Strong interest in fixed-bed configurations

• Higher than average searches for hire options before purchase

• Site-specific searches show interest in keeping caravans at permanent locations

For marketers: Create location-specific landing pages targeting Welsh coastal areas with emphasis on local sites and facilities.

4. Yorkshire's Four Corners

Yorkshire stands out with a balanced interest across all its regions:

• East Yorkshire shows strong dealership searches

• West Yorkshire leads in searches for used models

• South Yorkshire shows interest in larger 6-berth options

• North Yorkshire focuses on seasonal pitch availability

For business owners: Yorkshire represents an ideal test market for new models due to its diverse buyer interests and balanced urban/rural demographics.

5. Cornwall's Premium Position

Cornwall ranks highest among southern locations with distinctive search patterns:

• Searches peak during winter months for summer purchases

• Strong interest in both buying and seasonal pitches

• Higher than-average searches for premium features

• Significant interest in twin-axle models

For dealers: Position premium inventory in Cornwall-targeted campaigns, with emphasis on luxury features and twin-axle options.

Cornwall-related searches and the seasonal intensity relating to touring caravans

Strategic Response for Business Growth

These regional insights reveal practical opportunities:

• Adjust inventory distribution to match regional preferences

• Create region-specific marketing campaigns addressing local search priorities

• Build relationships with sites and parks in high-interest areas

• Consider pop-up showrooms during peak search periods in key regions

The data clearly shows that regional preferences significantly impact touring caravan sales. By tailoring your approach to these geographic hotspots, you can more effectively meet customer needs and drive business growth.

This analysis is based on comprehensive search data trends from March 2025.

What Drives Buying Decisions Across Regions

The heat map below reveals compelling patterns in buying priorities across the UK's touring caravan hotspots.

Notice how price sensitivity varies dramatically by region.

Scottish buyers show the highest concern for vehicles under £3,000, while Cornwall shoppers focus far more on premium features than bargain prices.

Fixed bed configurations tell another interesting story. Welsh buyers think this feature is important, so dealers can highlight fixed beds in marketing materials aimed at Welsh buyers.

The 4-berth model dominates everywhere except Cornwall, where buyers are split more evenly between different sizes.

For Northern dealers, the data suggests focusing inventory heavily on 4-berth models with economical price points.

Twin axle interest peaks in Cornwall, correlating with their preference for premium features and less price-sensitive shopping behaviour.

These regional preferences aren't just interesting data points. They're actionable insights that can drive inventory decisions and marketing focus.

Dealers who align their offerings with these regional priorities consistently report stronger sales conversion rates.

Berth Size Preferences Reveal Regional Buying Patterns

The bar chart below shows big differences in caravan berth size popularity between regions. These differences can help you plan your inventory.

While 4-berth models dominate across most regions (representing 35-50% of all searches), ‌regional nuances tell a more strategic story.

Scotland shows the strongest preference for 4-berth models at 50% of searches, making this configuration an essential stock for Scottish dealers.

Cornwall stands out with the highest interest in 2-berth models (30%), significantly above the national average. This reflects the region's higher proportion of couples and weekend travellers, creating a speciality market segment worth targeting.

Yorkshire demonstrates the strongest demand for larger 6-berth family caravans (25%), suggesting dealers in this region should stock good inventory of these larger models.

Wales shows the most balanced distribution across berth sizes, with stronger-than-average interest in 5-berth models (20%). This shows Welsh buyers favour flexibility,‌ creating opportunities for convertible or adaptable caravan designs.

By aligning your inventory mix with these regional preferences, you can reduce carrying costs while improving turnover rates. This is particularly important in today's competitive market conditions.

Do you need help with your digital marketing for your dealership? Get in touch!