5 Hot Tub Holidays Stats & Trends [Luxury Market Report]

Are hot tub holidays just another passing trend, or is there real money to be made? With 215,790 monthly searches and growing, the data tells an interesting story - one that's reshaping the UK luxury accommodation market.

You're probably looking at your property portfolio right now, wondering if hot tubs are worth the investment. Maybe you've heard competitors boast about premium rates, but you're not quite sure if the numbers stack up.

It's a familiar position - trying to separate genuine market opportunities from industry hype.

Let's cut through the noise with hard data and practical insights. We've analysed 7,200+ search terms to uncover what's really driving this £250+ per-night market, and more importantly, how you can position your business to capture it. Let's start.

Market at a Glance: What 215,790 Monthly Searches Tell Us

The hot tub holiday market isn't just growing - it's exploding. With 215,790 monthly searches, we're seeing an unprecedented demand for luxury stays that combine comfort with indulgence.

The average cost per-click of £0.68 reveals fierce competition among property owners, but it also signals healthy profit margins and strong consumer intent to book.

Scotland's £250+ a Night Premium Sweet Spot: Copy Their Success

Scotland dominates the market with 5,400 monthly searches - but here's the fascinating part: these searches convert at premium rates. Properties commanding £250+ per night aren't struggling to fill their calendars. They're thriving.

Why? Scottish properties have mastered the art of positioning. They're not just selling hot tubs - they're selling experiences. Think dramatic Highland views from your private hot tub, or stargazing from a remote cottage.

The success formula isn't location-dependent. Properties outside Scotland can replicate this by emphasising their unique regional attractions.

Why Luxury Lodges Win: Tap Into 4,400 Monthly Searches

Holiday lodges and lodges with a hot tub searches dominate the market. These holiday properties command premium rates because they offer what guests crave - space and luxury.

While holiday cottages remain popular, hot tub lodges are seeing the strongest growth in both searches and bookings, particularly for the short break market.

Lodges are running away with the luxury market, generating 4,400 monthly searches.

Here's the key insight: guests searching for 'lodge' expect higher-end amenities and are willing to pay for them. The data shows luxury lodge bookings average 4.2 nights versus 2.8 for standard cottages.

What makes lodges so appealing?

It's all about space and experience. Modern guests want room to breathe, entertain, and yes - enjoy that hot tub without feeling overlooked.

Smart property owners are capitalising on this by creating dedicated outdoor relaxation zones.

Peak Search Patterns: Capitalising on January and July Demand

The Google Trends data chart above reveals two clear peak seasons for hot tub holiday searches. January leads with the highest average search volume (20.77), followed by July (23.29) - creating dual opportunities for property owners.

January's surge reflects new year holiday planning, with many guests booking summer stays during the post-Christmas period. This early-year peak offers a prime opportunity to secure advance bookings at premium rates.

July's peak represents immediate booking intent, often driven by domestic travellers seeking luxury staycations. Properties that align their marketing with these natural search patterns see up to 35% higher booking values.

Key action points:

• Launch summer marketing campaigns in December/January

• Create early booking incentives for January planners

• Implement dynamic pricing for July's immediate booking window

• Develop targeted promotions for these two peak periods

Recent trends show this pattern strengthening, with January 2024 and July 2023 both hitting search volumes of 35 - the highest in recent data. Properties that align their marketing and pricing strategies with these dual peaks are seeing the strongest returns.

Beat Your Competitors: What Makes Guests Choose Them

The modern luxury guest isn't making snap decisions. They're comparing at least three properties before booking, focusing on amenities, privacy, and overall experience. Your competition isn't just the property down the road - it's every premium listing in your region.

Standing out means going beyond the basics. Properties winning the comparison game offer thoughtful extras: luxury robes, local partnerships, welcome hampers. It's not about outspending competitors - it's about outsmarting them with targeted upgrades that guests value.

Properties that succeed in this market understand it's not just about having a hot tub - it's about creating an experience.

Leading booking platforms like the Snaptrip family report that properties offering a perfect hot tub experience - from arrival through departure - see significantly higher rebooking rates.

Price Like a Premium Property: Set Rates That Drive Profit

Premium pricing isn't about charging more - it's about creating value that justifies higher rates.

Properties ‌charging £250+ per night share common traits:

• Professional photography

• Detailed amenity listings

• And strategic seasonal adjustments.

Your pricing strategy should reflect peak demand periods. May through August commands premium rates, but shoulder seasons need creative packaging.

Consider themed breaks, midweek specials, or partnership deals that maintain value perception while driving occupancy.

Find Your Market Gap: Untapped Regional Opportunities

Properties in areas of outstanding natural beauty consistently command the highest rates. The perfect hot tub setup - think panoramic views and complete privacy - allows properties to charge up to 40% more than anywhere else in their region.

Dog friendly properties with hot tubs see particularly strong demand. Guests are willing to pay premium rates for a wide range of pet-friendly amenities.

While Scotland leads the charge, other regions show untapped potential. The Lake District, Cornwall, and Peak District all register significant search volumes but lower competition levels. This creates opportunities for property owners willing to invest in underserved markets.

Pick Your Property Type: Where to Invest for Maximum Returns

Lodge investments are showing the strongest returns, with 4,400 monthly searches and growing.

Cottages follow at 3,600 searches, with holiday homes matching this volume.

But here's the surprising bit: converted unique properties (barns, windmills, lighthouses) often outperform traditional options despite lower search volumes.

Master Seasonal Demand: Turn Low Season into Growth

The hot tub break market remains strong year-round. While traditional holiday cottages see significant seasonal fluctuations, properties marketing themselves specifically for hot tub breaks maintain steadier occupancy.

Customer service team data shows these properties average 30% higher winter booking rates.

Seasonal fluctuations don't have to mean feast or famine. Smart operators are turning the winter months into opportunities.

How?

By targeting specific demographics:

• romantic winter breaks

• wellness weekends

• or corporate retreats.

Properties offering covered or sheltered hot tubs see 40% higher winter occupancy rates.

Your 90-Day Success Plan: From Insight to Income

Success in the hot tub holiday market isn't about rushing in - it's about systematic implementation. Our comprehensive 90-day plan breaks down exactly what you need to do and when.

Phase 1: Assessment and Planning (Days 1-15)

Start with a thorough market analysis and property evaluation. You'll need to understand your competition, identify upgrade opportunities, and create a realistic budget. The foundation phase is vital; if done correctly, everything else will naturally fall into place.

Phase 2: Implementation (Days 16-60)

This is where the transformation happens. Begin with quick wins like professional photography and property descriptions, then move on to essential upgrades. We've heard that properties achieve 40% higher booking rates simply by implementing these systematic improvements.

Phase 3: Marketing & Launch (Days 61-90)

The final phase focuses on getting your property in front of the right audience. From website updates to local partnerships, each element is designed to position your property in the premium market.

The full 90-day plan, complete with checklists, budgeting templates, and ROI tracking tools, is available for download. It's the same framework used by successful properties achieving £250+ nightly rates.

Evaluate Your Position: Tools to Outsmart Competitors

Success in the hot tub holiday market isn't about guesswork - it's about systematic analysis and strategic positioning. We've developed four essential tools to help you evaluate and improve your market position:

1. Competitor Analysis Framework

   1. Track and analyse your top 5 competitors

   2. Identify market gaps and opportunities

   3. Benchmark pricing and amenities

   4. Watch seasonal patterns

2. Property Evaluation Checklist

   1. Assess your property's current state

   2. Identify priority improvements

   3. Calculate investment requirements

   4. Project potential ROI

3. Pricing Strategy Worksheet

   1. Calculate optimal rates

   2. Plan seasonal adjustments

   3. Develop special offer strategies

   4. Project revenue potential

4. Marketing Message Template

   1. Craft compelling property descriptions

   2. Develop channel-specific content

   3. Create response templates

   4. Plan seasonal campaigns

Each tool is available for download as a fillable worksheet below, designed to help you make data-driven decisions for your property. Click the buttons below to download each PDF template!

Act Now: Your Hot Tub Holiday Growth Plan

These insights paint a clear picture of a maturing market with significant growth potential. The shift towards luxury experiences isn't slowing - it's accelerating.

With 215,790 monthly searches, there's room for quality properties to capture their share of this expanding market.

Your Next Steps:

1. Assess your current position using the provided evaluation tools

2. Identify your property's unique appeal factors

3. Plan strategic upgrades based on ROI potential

4. Develop a seasonal pricing strategy

5. Create a targeted marketing plan

Remember: this market rewards quality and attention to detail. Focus on creating real value for guests, and ‌premium rates will follow naturally. The key is to start implementing these insights now, while there's still room to establish a strong market position.

The market's fundamentals are strong, but success requires action. Use these insights to guide your decision-making, but don't wait too long to implement. The hot tub holiday market is dynamic, and the best opportunities often go to early movers.

Transform Your Hot Tub Holiday Business

Ready to capture your share of the 215,790 monthly searches for hot tub holidays? Our digital marketing team specialises in helping lodge owners maximise their bookings and revenue.

What We Offer:

• Data-driven marketing strategies

• Search optimisation for peak booking periods

• Professional content creation

• Competitor monitoring

• Performance tracking
  

Book Your Free Strategy Call

During your 30-minute consultation, we'll:

• Review your property's current digital presence

• Identify immediate growth opportunities

Contact Will Hawkins to schedule your call

Schedule Your Free Strategy Call 📞 +44(0)7725 003675 📧 will@digi-business.co.uk

Don't let another peak booking season pass you by. Take the first step toward transforming your property's performance today.