Will Hawkins
Will Hawkins founded Adventure Business Update to give the outdoor leisure vehicle trade what the industry press mostly does not: analysis instead of press releases.
He reads the caravan, motorhome and campervan market the way the people in it do. Not "what was announced," but "what does this mean for my business?"
Will started his career in Microsoft's content development and delivery group, then founded Digital Business, a UK agency specialising in SEO, local SEO and content for the outdoor leisure sector. That day job means he sees the commercial reality behind the headlines every week. The margins, the stock, the search demand, not just the launch photos.
Every article he writes for ABU strips the marketing language off industry news and answers the one question that matters to a dealer, manufacturer or supplier. What do I do about this?
No cheerleading. No buzzwords. Just the strategic angle most coverage misses.